2021 Post Show Report



DIET&BEAUTY FAIR ASIA 2021(20th edition)

ANTI-AGEING JAPAN 2021 (7th edition)

SPA&WELLNESS JAPAN 2021 (12th edition)


13(Mun.)-15(Wed.) September 2021


Tokyo Big Sight Aomi Exhibition Hall

Number of Exhibitors

211 exhibitors

Number of Booths446 booths

Visitor Record

DateNumber of Visitors
13(Mon.) September4,432
14(Tue.) September4,481

15(Wed.) September



Exhibitor Survey

1. Purpose of exhibiting

2. Is this your first time to exhibit

3. Number of business contacts made at the fair         

4. Did you achieve your objectives at the fair?

5. How satisfied were you with the fair?

6. Do you intend to attend the fair again?

Exhibitor Feedback

  • We reached our sales objective on second day and the total amount of sales achieved at theexhibition was \20 million.(Beauty equipment manufacturer)
  • Our products seemed to match customersʼ needs as we met a lot of visitors interested in ourproducts.(Supplements manufacturer /Inner Beauty)
  • We have not participated in any exhibition a while. We met a lot more customers than we hadexpected given the ongoing state of emergency.(Cosmetics maker)
  • A lot of customers came to our booth as a result of becoming interested in our products afterlearning about them in the seminar.(Supplements manufacturer /Inner Beauty)
  • Our entry in the "Japan Made Beauty Awards" created so much attention that we couldnʼt goforlunch because we had so many visitors on our booth.(Drink manufacturer /Inner Beauty)
  • We took a larger booth this year and because of our good position we met a lot of visitors andclosed a lot of business at the show.(Body-careequipmentmanufacturer)
  • This year we displayed some products that are still in the research stage; the reactions werereally good and made a positive impression on our client.(Beauty equipment manufacturer)

Visitor Survey

1.Categoryofvisitor by industry


2.Category of visitor by job


3. Main purpose of visiting

4. Purchasing authority of visitors

5. How satisfied were you with the fair?

6. Do you intend to visit the fair again?

Visitor Feedback

  • I was interested to find various products that I hadnʼt been looking for. I appreciate the fact thatthe exhibition was held despite the ongoing COVID-19 situation.
  • I was able to sample some products and test some of the beauty machines, and this really helpsme to progress negotiations with suppliers.
  • It was the first time I have visited the show in a while;therange of products that focus on"Wellness" on display seemed wider than before.
  • I am interested in finding our more about imported cosmetics, such as from Korea. I expect tosee more anti-aging products and treatments specialized for beauty salons and so I want to gatherthe latest information.
  • I always look forward to seeing the entries in the "Japan Made Beauty Awards" ‒ it is a pity therewere less this year due to the COVID-19 situation.
  • I was interested to find several immune system related products after I attended one of the“Focus Theme” seminars.
  • Every year I make sure to attend the seminars. This year the Femtech seminarswere particularlyinteresting.