2011 Show Report
DIET＆BEAUTY FAIR2011 / SPA JAPAN2011
DIET & BEAUTY FAIR co-held SPA JAPAN 2011
●Date ： 26-28 September, 2011
●Venue ： Tokyo Big Sight Exhibition Center West Halls 1 & 2
●Number of Exhibitors & Booths： 277 exhibitors & 461 booths (2010 results: 269 exhibitors & 450 booths)
●Number of visitors Total number of visitors： 24,565 (2010 result: 24,424)
Exhibitor Survey
The majority of exhibitors commented that they met a higher proportion of professional visitors from the beauty and health industry that lead to direct business at DIET & BEAUTY FAIR and SPA JAPAN than at any other exhibition in Japan.
●Purpose of attending DB & SJ
●Was participating in DB & SJ beneficial for you?
Visitor Survey
DIET & BEAUTY FAIR 2011 / SPA JAPAN 2011 has been well acknowledged as business and information gathering place now. More than 95% of visitors answered that they would visit again next year.
●Visitor by industry category (Total 100%)
Beauty salon, facilities: 31.9%
* Esthetic salons: 8.5%
* Hair salons, nail salons, eyelash salons: 4.2%
* Relaxation salons and facilities: 4.7 %
* Others: 14.5 %
Spa, Bathing facility, Hotel,
Japanese style inns: 6.8%
* Spa: 2.8%
* Hotels, Japanese style inn, other accommodations: 1.8%
* Resort spa facilities, one-day trip bathing facilities: 0.7%
* Theme park, leisure facilities: 0.1%
* Developers, facility designing and related equipments: 0.6 %
* Tourism: 0.1%
* Others: 0.7%
Whole sale, Trading company: 14.6%
* Professional-use products: 2.8 %
* Home-use products: 2.7%
* Others: 9.1%
Medical and health care, Welfare: 4.9%
* Beauty clinics: 1.6%
* Hospitals, clinics: 1.0%
* Care and welfare facilities: 0.8%
* Others: 1.5%
Others: 7.2%
Fitness, Exercise, Healthcare facility: 9.1%
* Fitness gyms, sports clubs: 4.0%
* Manual therapeutics, chiropractic, acupuncture
and Moxibustion therapy: 1.9%
* Relaxation salons, facilities: 1.4%
* Others: 1.8 %
Retail store: 9.4%
* Drugstore, Pharmacy: 1.2%
* Select shops, Specialty shops: 0.8%
* Department stores, Mass merchandisers, convenience
stores: 0.6%
* Mail order, direct selling: 2.4%
* Others: 4.4%
Manufacturer: 15.0%
* Cosmetics, cosmetic materials: 4.7%
* Health foods, supplements: 3.2%
* Beauty, diet equipments and goods: 0.4%
* Healthcare equipment and goods: 0.6%
* Spa cosmetics and equipments: 0.2%
* Others: 5.9%
Governmental agency, Local government, Other: 1.1%
* Governmental agency, local government: 0.8%
* Beauty and healthcare-related associations: 0.1%
* Others: 0.2%
Age
Gender
Purpose of visiting DB & SJ
What is your job function?
Your authority in purchasing decisions?
Will you attend next year?
●Overseas visitors : 225 (Countries and regions)
Korea, Taiwan, China, Hong Kong, Macau, Thailand, Philippines, U.S.A, France and Germany
